Technologies for the prevention of motorcycle accidents in Ceará, Brazil: analysis of media campaigns

Abstract

Objective: to assess media campaigns about motorcycle accident prevention technologies in Ceará, Brazil. Method: This is an exploratory study, where a documentary research was carried out through the institutional website, on educational technologies developed by DETRAN-CE for the prevention of motorcycle accidents in Ceará, through the institutional website. Results: According to the body that regulates traffic in the state, since August 2004 the State Traffic Department - DETRAN-CE, is linked to the Secretariat of Infrastructure, which develops educational campaigns in the Ceará media. The traffic agency reports that the messages are for guidance on correct behavior in traffic, in order to change the behavior of men on public roads and reverse the situation of violence, reducing the number of accidents, deaths and injuries. The target audience is drivers, passengers, cyclists, motorcyclists and pedestrians, who are both agents and victims of violence, since studies have pointed out that men are responsible for 90% of traffic accidents in the country, according to data provided by the institutional website of DETRAN-CE. Conclusion: There was a lack of up-to-date and effective technology for the prevention of accidents involving motorcyclists in the state of Ceará, which presupposes the ineffectiveness of developing an updated tool applied to traffic safety.